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A concise and thorough article thank you! We have been in operation since 2019 and have had a satisfying amount of great 5* guests. This has

A concise and thorough article thank you! We have been in operation since 2019 and have had a satisfying amount of great 5* guests. This has been our influencer experience:Early on we had a photographer influencer (about 27k at the time) who came and traded nice photos for a free stay. We have had influencers that just "showed up" one had 250k, and was travel oriented at the time, another, a Playboy cover girl, 475k. Another woman has come from Long Beach (21.1k) and she posts about us often, also with few results. She is one of our few returning guests! 35% of guests that have that come have followed us on Instagram, and we have followed them. We recently had a famous actress! And we had a photo shoot for a small magazine with another very famous actress, but I think we were not given enough or incorrect credit for that one. Other influencers have inquired about staying for "trade", but I usually say no, due to these above experiences which never amounted to followers or new guests. Clearly, our marketing plan is weak especially for book direct. We are very happy to have our Houfy web page and have enjoyed many directly booked guests, usually they are organic or word of mouth.

Thank you for sharing your valuable input, Julia! We love to hear how our hosts leveraged influencers in their marketing efforts and if they

Thank you for sharing your valuable input, Julia! We love to hear how our hosts leveraged influencers in their marketing efforts and if they found any value in their collaborations.

If you've been in the vacation rental industry for some time, you might have heard the buzzword "influencer marketing." As travelers turn to social media for inspiration, more and more creators pop up online to influence their decisions.

In an era where word of mouth is key, leveraging influencers for your effective vacation rental marketing strategy can drastically increase your bookings. These are everyday people who managed to build a loyal audience around their personal brand. As a result, users value their recommendations and spend money based on them.

So, imagine travel influencers vouching for your property, encouraging users to book with you. With over 

 of social media users trusting influencers to discover new products, it's no wonder why the industry is growing rapidly. But is it worth investing in them for your vacation rentals, and how can you leverage creators? Let's find out.

What Are the Benefits of Influencer Marketing for Vacation Rentals?

Travel influencers would stay in your property, shoot content, and promote your short-term rental in exchange for a free stay and/or compensation. Here's how their content could benefit your vacation rental:

Free influencer collaborations for vacation rentals

Tips for Choosing the Right Vacation Rental Influencers

Not every travel influencer will fit your vacation rental marketing plan. The first step to a successful collaboration is determining who you will pick. Here are some tips to help you out:

How can a property management company promote a vacation rental listing

Check that they have real followers, not fake accounts and bots. This will ensure you're advertising to real-time people. The second thing you should decide is what type of social media influencer you'd like to hire. Based on your budget and their following, there are four types:

Apart from following, you should also check the influencers' engagement, which results from followers' comments, likes, shares, and messages. Strive for at least 10%.

As a general rule of thumb, influencers with massive followings usually have a wide target and lose authenticity. On the other hand, smaller influencers catering to specific sub-niches might appeal better to your potential guests.

Vacation rental businesses working with influencers on social media

Go through their published posts and assess their content. Then ask yourself:

Remember that influencers will represent your vacation rental business. Your goal is to stand out, not to be one of the many brands they work with on social media.

Market your vacation rental website through the power of social media

How Can Vacation Rental Owners Work With Influencers?

To determine a budget for this project, you should consider:

Although it might seem that influencers have the time of their lives while staying in your property, remember they're still working. So make sure to provide all the necessary amenities you would to any other business traveler, such as a good Wi-Fi connection and a clean space to work from.

Vacation rental marketers use metrics to measure influencer marketing efforts, and you should, too. If your goal is awareness, it could be measured via video views, comments, likes, and website traffic. On the other hand, if you opted for purchases, it could be measured through actual bookings on your 

A property manager is marketing vacation rentals on social media pages

Influencers you collaborate with are probably working with other businesses simultaneously. To make sure they prioritize you in their calendar, set some clear expectations, such as:

To make things official and ensure accountability on both sides, make sure you sign a contract. Here's what you should include:

A vacation rental owner promoting their rental property on social media platforms

The Final Verdict: is an Influencer Marketing Strategy Worth It?

As a vacation rental brand that wants to secure direct bookings, you must maintain a multi-channel digital marketing plan. Influencer marketing can help you reach your target audience through personas they know and trust and ultimately promote sales.

In a competitive vacation rental market, having your own book-direct website is key to any influencer collaboration. It's your dedicated online space where travelers can reach you, learn about your properties, and book with you. 

 helps you list your vacation rental company without the extra fees. 

 and make way for a successful vacation rental business.

Influencer Marketing for Vacation Rentals: Is It Worth It?

Explore the impact of influencer marketing on vacation rentals. Uncover pros and cons, benefits of influencer collaborations, and how to work with influencers.

Influencer Marketing for Vacation Rentals: Is It Worth It?

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