How to Market Your Vacation Rental as a Work-Friendly Space

Remote work isn't a trend anymore. It's a habit. People aren't just traveling on weekends or holidays—they're working from the beach, the mountains, and everywhere in between. And they need a place that lets them log in, get stuff done, and unwind without stress.

If your vacation rental can support that, you're sitting on a huge opportunity. Here's how to turn your space into a remote worker's dream and get more bookings because of it.

1. Get the Basics Right

Start with what remote workers actually need: a strong internet connection, a quiet place to sit, and power outlets close by. Wi-Fi is a dealbreaker. Mention the exact speed in your listing and show a screenshot of a speed test if you can. Even a small table and chair setup can work as long as it's clean and functional.

Lighting matters, too. Natural light is best, especially for video calls, but a decent desk lamp helps if that's not an option. Don't forget to show these things in your listing photos. People want to see the setup, not just read about it.

2. Create a Simple Workspace

You don't need a home office. Just give guests a defined area where they can work. A desk in the bedroom or a table in the corner of the living room is enough as long as it feels like a separate zone from the rest of the space.

Dress it up a little: add a plant, a mug, or a small piece of art. Style it like someone is actually using it. A laptop and a cup of coffee go a long way in helping potential guests picture themselves working there comfortably.

3. Call Out Remote-friendly Features in Your Description

Once you've created the space, say so clearly in your listing. Use plain terms people search for, like "remote work-friendly," "great for digital nomads," or "includes dedicated workspace and high-speed Wi-Fi."

Don't hide these perks in a long paragraph. Put them near the top so they stand out right away. Also, mention if your place is quiet, has blackout curtains, or is good for long-term stays. All of that matters to remote workers.

Vacation rental home as a work-friendly space

4. Show, Don’t Just Tell

Photos matter more than anything else. If your listing says "ideal for remote work," but you don't show a desk, guests will scroll past. Take clear photos of your workspace, ideally during the day with natural light.

Stage the space like it's being used: laptop open, coffee mug nearby, headphones on the desk. You can also include a shot of your Wi-Fi speed test or a cozy reading corner for breaks. Let the photos do the selling.

5. Add Thoughtful Extras

A few simple upgrades can help your space stand out. Even small things like a ring light, a noise machine, or an extra monitor can be helpful. You don't need expensive gear; just offer things that make working away from home a little easier.

Consider stocking notepads, pens, or even a backup charger. These aren't major investments, but they show guests that you've thought about what they need. That small effort builds trust and can turn one-time guests into repeat visitors.

6. Talk About What’s Nearby

Remote workers don't stay in all day. They'll want a walk, a coffee, or a place to eat between meetings. So, mention anything nearby that helps with work-life balance. That could be a local café, a nice park, or a quiet coworking space.

If your rental is located in a peaceful area with minimal noise, be sure to highlight that. Even a good view or outdoor space can help them recharge between tasks. Think about what you'd want if you were working away from home, and share that in the listing.

Appeal to digital nomads in the vacation rental industry

7. Make Longer Stays Appealing

Remote workers often travel slower. Instead of a weekend, they might book for two or three weeks or longer. If you welcome extended stays, say so clearly in your listing. Add a line like "Perfect for long-term guests or remote workers."

Offer weekly or monthly discounts, and show that your space is stocked with enough essentials to make longer stays feel smooth. Things like extra towels, basic kitchen items, and a washer/dryer will help guests settle in without stress.

8. Share Your Setup on Social Media

You don't have to rely only on booking platforms. Show off your remote work setup on Instagram, Facebook, or Pinterest. A short video tour or a few well-lit photos can catch the eye of digital nomads looking for a new place to stay.

Use location tags and work-friendly captions like "Work from here this month" or "Need a break from your usual desk?" You don't need a big following; just post consistently and show how your space fits into the remote work lifestyle.

Vacation rental homeowners promote their properties

Turn Your Rental Into a Remote Work Haven

Today's travelers want more than a break; they want a space where they can balance work and downtime. If your vacation rental offers a quiet environment, strong Wi-Fi, and thoughtful touches like a desk or blackout curtains, you're already on the right track.

Market those features clearly. Use your photos, title, and description to show remote workers they'll be comfortable and productive. And when you list on Houfy, you can tell that story your way—no commission fees, no middlemen. Just direct bookings with guests who value what you offer.