How to Embrace Agrotourism in Your Short-Term Rental
Marketing and Promotion

How to Embrace Agrotourism in Your Short-Term Rental

Attract diverse guests to your short-term rental by offering unique farm experiences. Use these tips to create rural stays with hands-on activities.

Anna
Anna4 mins read

Agrotourism and short-term rentals are booming in the travel space, and if you're a vacation rental host, you need to pay attention. Not only can agrotourism provide a unique experience for your guests, but it's also a great way to diversify your offerings and attract a whole new crowd.

Whether you're tucked on a working farm or have an acre of land to spare, agrotourism is all about giving guests a taste of the country without compromising the ease and convenience of a vacation rental. If you are looking to break into the agrotourism world and are curious to know how to take advantage of this growing trend, you're in the right spot.

What Is Agrotourism?

First, let's clarify what agrotourism is. It involves linking guests with agricultural and rural experiences, usually on an operating farm or ranch. These could include staying on a vineyard, helping with harvest, participating in farm-to-table dinners, or even picking their own fresh produce. The intent is to give guests an authentic, hands-on experience that educates them about farming, sustainable living, and nature.

Agrotourism is not just about offering a cozy place to stay; it's about reconnecting guests with the land. The key is balancing the rustic with the comfortable. People want to learn something new and be immersed in the countryside, but they don't want to sacrifice comfort. Your rental property can still feature all the amenities that people enjoy, just with the added perk of experiencing the farm-to-table process.

How to Embrace Agrotourism in Your Short-Term Rental
Attracting potential guests with farm-to-table experiences

Tips to Break Into the Rural Tourism World

1. Evaluate Your Property and What You Can Offer

Before you rush into marketing your rental as an agrotourism destination, pause for a moment and consider what differentiates your property. Do you have farmland, animals, or a garden that could be curated to give guests a unique experience? Or maybe you have a quiet retreat in a beautiful rural location that would provide guests with a peaceful escape.

Here are a few ideas to get you started:

  • Farm tours: If you operate a working farm or have animals, you can offer guided tours. Your guests will love to learn how crops are raised or how to care for animals. You can also allow them to help feed animals or gather fresh eggs.
  • Pick-your-own produce: If you have fruit trees, vegetable gardens, or a berry patch, you can provide guests with the experience of picking their own produce. Picture a sunny afternoon spent picking strawberries or apples, then turning your bounty into a fresh pie.
  • Farm-to-table meals: Collaborate with local chefs or prepare meals yourself using farm produce. Dining together at a large rustic table can be a great way for guests to get a true taste of the region and bond.
  • Workshops/classes: Do you have specialized knowledge about something—perhaps gardening, cheese-making, or beekeeping? Such educational experiences can be a big draw for people eager to get up close and personal with rural life.

2. Create a Warm, Inviting Atmosphere

While agrotourism is all about nature and rural life, it's important to remember that your guests still want comfort. That means offering a welcoming space where they can unwind after a day of farm work or outdoor exploration.

  • Rustic but modern accommodations: Consider a mix of rustic charm and modern amenities. A cozy cottage with a wood-burning stove, soft linens, and a well-stocked kitchen will have guests feeling right at home.
  • Outdoor spaces: Provide areas for guests to relax and take in the views. An evening under the stars can happen in a hammock, outdoor fire pit, or a porch swing.
  • Comfortable beds: After active days on the farm, a good night's sleep is key. Invest in quality bedding and offer plenty of pillows so your guests wake up feeling refreshed and ready for their next adventure.
How to Embrace Agrotourism in Your Short-Term Rental
Farming life in agrotourism rentals

3. Market the Experience (Not Just the Property)

When marketing your short-term rental, shift the focus from just the property to the whole agrotourism experience. People are looking for more than just a place to stay—they want to be part of something interactive.

  • Highlight agricultural activities: Mention the hands-on farm experiences you offer, such as animal interactions, gardening, or cooking classes. Make it clear that this isn't just a stay but an immersive experience.
  • Share the local culture: Agrotourism is often about connecting with local traditions and culture. Share information about the surrounding area, local food, and customs. You could be near a farmer's market, a local brewery, or a rural festival—let your guests know!
  • Use storytelling: People love stories, especially when it comes to travel. Tell the story of your farm, how you got started, and the sustainable practices you use. Your guests will feel more connected to your property and more likely to book.
  • Leverage social media: Use social platforms like Instagram and Facebook to showcase the beautiful scenery, farm activities, and guest experiences. Share pictures of happy visitors picking vegetables, sitting around the campfire, or enjoying a farm-to-table dinner.

4. Cater to the Right Guests

Agrotourism tends to attract a certain type of guest. These are people looking for peace and quiet and an escape from the hustle and bustle of city life. They might be nature lovers, sustainability enthusiasts, or families looking to give their children a taste of life on a farm. Knowing your ideal guest will help guide your offerings and promote your rural short-term rental efficiently.

Consider these guest types:

  • Families: Families with children will love the opportunity to get their hands dirty and learn about farming instead of staying in a traditional hotel. Providing child-centered activities, like animal feeding or gardening in the fresh air, can be a big draw.
  • Couples or solo travelers: These guests may be looking for a peaceful retreat, so focus on your property's quiet, relaxing aspects. Outdoor seating areas, stargazing, and nature walks are great ways to attract them.
  • Eco-conscious travelers: More and more people are traveling with sustainability in mind. Homeowners who grow organically, use solar power, or compost can highlight their property's eco-friendly aspects.
How to Embrace Agrotourism in Your Short-Term Rental
Invite guests to visit local farms

Turn Your Property Into an Agrotourism Retreat

Agrotourism is a fantastic way to offer guests something fresh and unique while diversifying your bookings. With a little creativity and a passion for the land, your property can become a must-visit destination for those seeking a deeper connection to nature.

And when it comes to promoting your agrotourism experience, Houfy is a fantastic platform to showcase your property. With no booking fees, you can reach guests who are specifically looking for unique, off-the-beaten-path stays. List your property today and join a community of like-minded hosts and travelers.

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