Houfy Listing and Marketplace Guidelines
Users of the Houfy services (the "Services") acknowledge and agree to comply with these Listings Guidelines.
Houfy reserves the right to remove any content that violates any of the following:
General content guidelines: Use the fields in the listing editor for their intended purpose. The following types of information are not permitted in text areas of your listing (unless otherwise indicated by field names):
- Company names
- URLs such as www.rentalcompanyname.com
- Phone numbers
- Email addresses
- Property addresses
- A listing must accurately portray the rental.
- The advertising region selected for a listing must be as exact as possible.
- Listings may not contain information copied from another listing.
- Headline: minimum of 20 characters
- Description: minimum of 400 characters
1. Advertising and Claiming Listings.
a. Advertising Listings. Except as provided in this section 1(a), listings (regardless of the type) may only be advertised by the real estate Agent (the "Agent") who is the contracted, exclusive listing Agent for such listing. A listing may also be advertised by the exclusive listing Agent's broker owner or team lead. A broker owner or team lead that advertises a listing on behalf of the listing Agent must update their profile on the Services so it represents the team or company instead of an individual Agent. This can be done by changing the screen name and profile picture. Once a profile represents the office, permission from the listing Agent is also required for the broker owner or team lead to advertise another Agent's listings.
b. Claiming Listings.If you mistakenly claim a listing, you must promptly release such claim on the listing. If you mistakenly claim a listing that is provided to Houfy via a data feed, you must promptly contact the source of the data feed to cancel the listing. You may also cancel a listing on Houfy via the My Listings section of your Houfy account. If you claim a listing that has already been claimed by another party, the original party will be notified. You can also use the "Report Listing" option at the top of the property page to request further investigation.
c. Open Listings. You are not permitted to advertise "open" or "ok to advertise" listings on the services.
d. Pocket Listings. As long as you are the contracted, exclusive listing Agent, you may advertise a pocket listing on the Services. Houfy may require that you provide the listing contract(s) that verify you have an exclusive right to advertise the listing. If Houfy is unable to verify that you are the contracted, exclusive listing Agent, Houfy may remove the listing(s).
e. New Construction and Spec Homes.Houfy offers a product for new construction and developments and strongly prefers that the corresponding data be provided to Houfy directly by the builder. As long as the builder has granted you the exclusive right to advertise a listing, you may advertise it on the Services. Houfy may require that you provide the listing contract(s) that verify you have an exclusive right to advertise the listing. If Houfy is unable to verify that you are the contracted, exclusive listing Agent, Houfy may remove the listing(s) and or your claim on the listing(s). If the new construction/spec home does not have an established address Houfy may require you to use a third party feed provider to properly provide the listings to Houfy.
f. Undisclosed Addresses.A complete address is required for Houfy to investigate listings and maintain listing quality. Each listing posted directly to the Houfy website must include a complete address, including the street number. If Houfy is unable to verify a listing with an incomplete address, Houfy may remove the listing at any time, without warning.
g. Mobile and Manufactured Homes. All mobile and manufactured homes without a deeded lot must have their property type set as "Mobile/manufactured."
h. For Sale by Owner (FSBO) and For Rent by Owner (FRBO).Only the property owner may advertise it as a FSBO or FRBO. Houfy may require that you provide a certificate of title or other documentation to verify you are the owner. If Houfy is unable to verify that you are the property owner, Houfy may remove the listing(s) and/or your claim on the listing(s).
i. Hypertext Links. If the listing includes a hypertext link, the hypertext link may only link to Your website or any site that is 100% owned and controlled by you, your Agent, or your broker.
2. Limitations on Self-Promotion and Marketing.Houfy restricts the inclusion of self-promoting information on listings. This includes, but is not limited to, self-promotion on photos and/or listing descriptions.
a. Photos and Video Walkthroughs. You may not include marketing information, including, without limitation, an Agent's name, company name, logo, phone number and/or email address on listing photos or in video walkthroughs, whether as text, a watermark, or otherwise.
b. Listing Descriptions. You may not include marketing information, including, without limitation, an Agent's name, phone number and/or email address within a listing description.
c. Profile Name and Photo. You may not include contact information, or any promotional or marketing information (including a phone number, email address, website URL, promotional tagline or slogan, or discount offer) in your profile photo or as part of your name as it appears in your profile.
3. Listing Feeds.
a. Complete Data Set. Listing feeds that do not include a complete set of data that includes, without limitation, photos, listing description and home facts, will not be accepted. You may not intentionally degrade the data you send to Houfy in the listing feed in any manner.
Last updated: January 22, 2019