The Ponce De Leon Hotel (now Flagler College)
Tourism in St. Augustine began when Henry Morrison Flagler, a millionaire and co-founder of Standard Oil, built the Ponce De Leon Hotel in St. Augustine. Flagler visited St. Augustine while honeymooning with his second wife and fell in love with the area's shore and the balmy winter climate. Wealthy northerners were just beginning to discover this wonderful winter climate and Flagler and his wife were surprised at the lack of hotels so he decided to build a new one. Flagler stated his hardest problem was deciding on the design of a new "modern" hotel in keeping with the "oldest city" in the US.
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