Not every guest is looking for the same experience. Some travel with kids. Others want a quiet escape with their partner. And some just need a place to land between hikes or remote work sessions.
If you want to attract more bookings on Houfy, you need to make your listing speak to different types of travelers. That doesn't mean changing everything; just adjusting your details and amenities to highlight what each group cares about most.
Here's how to make your place more appealing to families, couples, and solo travelers, without overhauling your entire setup.
1. Attracting Families: Think Space, Safety, and Simplicity
Families need more than just beds; they need space to breathe. Start by listing what makes your place kid-friendly. This might include:
- A travel crib or pack-and-play
- High chair or booster seat
- Baby gates, cabinet locks, or outlet covers
- Bathtub or step stool for little ones
Highlight nearby family-friendly attractions too. Think playgrounds, splash pads, hiking trails, or museums with kid zones. If your home is fenced or in a quiet cul-de-sac, say so. Parents want to feel safe letting kids play outside.
Photos matter here. Include shots of open floor space for playing, fenced yards, or family dining areas. A cozy kids' nook or bunk bed setup goes a long way in showing your place works for groups with children. Bonus tip: Add board games, puzzles, or streaming services with parental controls. Then mention it in your listing. These small touches make you stand out.
2. Appealing to Couples: Cozy Vibes and Privacy
Couples book vacations to relax, reconnect, and escape the noise. If you host couples often, lean into that mood. Use your listing description to spotlight:
- A hot tub, fireplace, or soaking tub
- Private patios or balconies
- Dim lighting or candles for ambiance
- Local restaurants ideal for date nights
- Quiet surroundings
Make sure your photos match the vibe. Think soft lighting, wine glasses on the patio, or a romantic sunset view. Even a simple detail like folded towels on the bed makes your space feel more inviting.
Couples also like privacy. If your place is a guest suite or part of a larger home, reassure them they'll have their own entrance or quiet space away from others. Bonus tip: Leave a local wine recommendation or a list of romantic spots nearby. It feels personal, and it helps your guests plan something special.
3. Welcoming Solo Travelers: Function and Flexibility
Solo guests want easy check-ins, a clean space, and fast Wi-Fi. They're often working remotely, hiking solo, or traveling light. Tailor your listing with them in mind:
- Promote reliable internet and a work-friendly desk or table
- Offer a simple self-check-in option
- Make sure there's good lighting, locks on doors, and a sense of security
- List local cafes, co-working spots, or places to meet people nearby
Some solo travelers want to disconnect. Others need to stay connected. Either way, you can win them over by offering a quiet, clean, and functional space. Photos should highlight open, uncluttered spaces.
If your property has mountain views, trails nearby, or a cozy reading corner, show it. Bonus tip: If you're open to short stays or last-minute bookings, mention that. Flexibility is a big plus for solo guests.
4. Customize Your Houfy Description
You don't need three listings. Just one that does a good job of speaking to different travelers. Here's how:
- Create a "Who it's perfect for" section: Add a quick bullet list or a short paragraph describing where your place suits best. For example: "Great for families (crib, high chair, fenced yard), couples (private hot tub, sunset views), or solo adventurers (fast Wi-Fi, trails nearby)."
- Use keywords strategically: Many guests search for terms like "family-friendly," "romantic getaway," or "solo traveler retreat." Sprinkle these naturally into your description.
- Segment your description by interest: Use short headers like "Bringing the Kids?" or "Romantic Escape?" to make scanning easy.
- Tailor your captions: Photos aren't just about the image. Use the caption to tell travelers why that space works for them. For example: "Game corner for rainy days with kids." "Table for two with a mountain view." "Comfy desk space for remote workers."
5. Keep Essentials Stocked for Everyone
Some basics help everyone feel at home, no matter who they are:
- Extra towels and blankets
- A simple welcome guide with Wi-Fi info, check-out times, and local tips
- A clean kitchen with cookware and basic pantry items
- Coffee and tea station
These aren't fancy. But they make a big difference.
Want to go further? Offer add-ons that cater to specific groups. For example:
- A s'mores kit for families
- A bottle of wine for couples
- A local trail map for solo hikers
Mention any extras clearly in your listing. Surprises are nice, but clear perks convert more browsers into bookers.
Small Tweaks, Big Payoff
Tailoring your listing isn't about changing everything. It's about being more intentional with how you present what you already offer. A few small tweaks in your photos, description, and amenities can make all the difference in helping guests picture themselves in your space.
On Houfy, you're not competing with thousands of identical listings on a massive OTA. You're connecting with guests who care about the experience and the person behind the place. Not on Houfy yet? Join our community of worldwide hosts and travellers and enjoy the perks of direct bookings!
