3) Description

Last modified: 4 years ago

Optimize your property headlines & descriptions for maximum conversions

Believe it or not, listing headlines and property descriptions can also make a world of difference in the amount bookings your marketing can convert. - A factor many owners tend underestimate.

Your Headline
Your property title is the second most important aspect of your vacation rental listing. It should strong enough to build interest & emotion, which can also help convince more travellers to click through and view your listing.

Headlines should be:

1. Specific.
2. Clear & concise
3. Should only focus on 1 thing that the traveller would believe to be highly desirable (your biggest & most unique selling point)
4. (And most importantly) VERY WELL WRITTEN.

Keep things like the number of rooms or special pricing out of it. That kind of stuff has already been filtered in their search and won't help them find what makes your property a better choice.

A great property headline won't just generate more click throughs to your listing, it will also set a clear and strong precedent that will help your overall booking conversions.

Your Description
Your property description is your long sales pitch. Your pictures and headline got them on the hook, and now your description should be reeling them in.

A great description will:

- Maximize your property’s true value
- Command the traveller’s attention throughout, and
- Have one specific, and very strong call to action. 

When we write vacation rental headlines and descriptions for our clients - or partners as we like to call them - we try to find your property’s core identity. In other words we try find out what makes your property stand out from the rest, and we emphasize it. 

For example; most people don’t allow parties in their properties.  But what if you do? What if your property is perfect for big get-togethers? You’d be surprised by the number of people out there who are looking for party houses. And not to mention, those types of properties are in short supply…

So embrace what you’ve got, and stay true to what your property offers. By positioning your marketing to play on your property’s core strengths, you’ll soon realize how many travellers are look for exactly what your vacation rental has to offer.

The Devil Is In The Details.
The words you use, the quality, length, etc… It's an art, really.

Optimizing your property listings for maximum booking conversions really isn't a perfect science, which can make it not only very difficult, and also most often extremely time-consuming. 

If it isn't for you, it could be a good idea to hire an expert (or experts). They can do all the work for you and help you get the results you’re looking for, without having to having to bang your head against the wall trying to come up with the right words.

© Julie and Houfy Inc, Published on: 01/30/2019. Unauthorized use and/or duplication of this material without express and written permission from this page's author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Julie and Houfy Inc. with appropriate and specific direction to the original content. For more information, please visit the Houfy's copyright and trademark policy
Last modified: 4 years ago
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