How we plan our business to work
Ads will help fund our products
Our mission is to connect people with places. Most of our products are made accessible and free of charge to everyone.
Advertising is what will make it possible to offer our products to everyone. While we will be selling products like website creation, Houfy subscriptions, and tools for businesses, we plan on making the vast majority of our money from advertising.
So how will advertising at Houfy work? We will make money selling ad space mostly to property owners/managers and agents ("members")-- big and small, global and local -- in two key ways. First, members can reach potential customers by showing ads on a range of Houfy products such as Search and Maps.
Second, members can buy ad space that we show on sites and apps that might partner with us in the future, like news publications and blogs. In this case, most of the money goes to the partner and helps fund their content. So ads not only help support Houfy but also other websites and creators.
Ultimately, we earn most of our money by showing ads alongside relevant Search results on Houfy.com.
We don’t sell your personal information to anyone
We use your personal information to make our products more helpful to you. We never sell your personal information to anyone and you can use many of our products without signing in or saving any personal information at all.
When we show ads, members/advertisers pay us either for the placement of an ad -- like a banner at the top of a web page -- or for how an ad actually performs -- like when someone clicks on it. Members/Advertisers do not pay us for personal information, such as your name or email, and we never share that information with our members/advertisers, unless you ask us to. We also never use your emails, documents, photos, or sensitive information to personalize ads to you. We plan on sharing reports with our members/advertisers to help them understand the performance of their ads, but we do so without revealing any of your personal information. At every point in the process of showing you ads, we keep your personal information protected with industry-leading security technologies.
Your data, your choice
When it comes to privacy, we know one size doesn’t fit all. That’s why we will be building powerful, easy-to-use privacy controls into your Houfy Account and directly into our products so you can choose the privacy settings that are right for you.
When we show you ads we give you transparency and controls so you can make informed decisions. If you’re curious why you’re seeing a given ad, you can select Why this ad for more information. If you no longer find a specific ad relevant, you can hide it. You can use Ad Settings to control the information about you that is used to show ads. And if you don’t want to see personalized ads at all, you will be able to turn them off at any time.
Because of advertising, we’re able to offer our products to users around the world free of charge, helping people find answers and places to rent/buy/exchange. But, when you use our products you trust us with your personal information. That is why we never sell your personal information and why we plan on giving you powerful privacy controls. It’s a responsibility that comes with creating products that are accessible for everyone, everywhere.
Your place, your rules
We believe owners of places should set their own rules to who and how they rent/sell/communicate with customers as long as local laws are adhered to.